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How to target foreign distributors online ?

Updated: Feb 27

To target foreign distributors online, you can take the following steps:


1. Research your target market:

Identify the countries and regions where your products have shorter geographical and psychological distances, the most potential, or cultural similarities, and research the distributors and wholesalers in those areas. Check International agreements or import tariffs in force in the target countries.


2. Explore online directories:

Specific and with higher web traffic originating from the country you are evaluating. Global examples and well-known directories are Google my Business, Bing, LinkedIn, Facebook, yahoo, twitter, yelp, yellow pages: Do a research for online directories of distributors and wholesalers in your target regions, and reach out to those that are a good fit for your products.


3. Showcase your portfolio on trade show websites:

Many trade shows have an online component, like virtual fairs or online catalogs, where you can connect with potential distributors from around the world. Discover 5 must-attend International Home Decor Trade Shows in 2024.


4. Utilize social media:

Create a social media presence for your business and use platforms like Instagram, Pinterest, LinkedIn and Twitter to connect with potential distributors in other countries. Paid sponsorships may boost your results.


5. Use online marketplaces:

Consider listing your products on online marketplaces like Alibaba, Amazon Global, Mercado Libre, Etsy, and others, which are popular in many countries and have a large number of international buyers.


6. Utilize SEO, keywords, proper slugs in your web-page (URL):

Optimize your website and online listings for search engines and consider external links for increasing your domain authority to reach international audiences.


7. Networking:

Join online groups, blogs and forums related to your industry, and actively participate in online discussions to build relationships with potential foreign distributors.


8. Multilingual content:

Create a multilingual version of your website, brochures and other marketing materials, and make sure that the content is translated accurately and professionally, to reach and appeal to foreign audiences. It's crucial that the way your product is described in everyday conversation, in the informal market, or according to your client's profile is suitable for how the offer will be presented.


9. Understand the culture and regulations:

Be aware of the cultural, legal and regulatory differences in the target countries, to make sure you are approaching the potential distributors in the right way and that your products comply with the regulations.


I hope it helps you as it is been helping me to find distributors all over the world. For Brazilian Home Decor Companies consolidabrazil.com provides a showcase exhibiting a small sample of what our partner manufacturers are capable of offering.


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